Why Beyond Marketing Created Such an Abstract Representation of the Letter Y in Our Logo
Our symbol embodies transformation, innovation, and growth — the core of Beyond Marketing.
The distinctive mark began when we thought of the unpretentious yet interesting letter Y as a pivotal point in our name both visually and conceptually. We saw it as symbolizing a fork in the road, a choice, a step forward — echoing our brand’s drive to push boundaries and explore what lies ahead.
We then turned the character into an abstract but intentional design born from an alphanumeric system. The icon is both uniquely imaginative, full of movement and energy, as well as built upon a solid foundation of data.
Simply put, our logo symbol reminds us that marketing is ever-fluid, driven by innovative ideas and anchored in insights — just like us. We’re here to craft marketing that goes beyond.
Read more about Our Rebranding Story.
